Green initiative led by Amanah Warisan Negara (AWAN)
We totally get that urban dwellers want to be more involved in their communities and environmentally conscious. That's why we developed a special program that lets you feel good about shopping and giving back to the environment.
When you buy any of our limited-edition items featuring the "Urban Wall" art in-store, we'll donate 10% to the "Adopt a Tree" initiative led by Amanah Warisan Negara (AWAN) to help maintain the gorgeous Taman Tugu natural heritage site in Kuala Lumpur.
Our limited edition pieces feature stunning contemporary art by the talented Zee Tan Zhi Wang, showcasing the amazing relationship between nature and modern society. These murals highlight the beauty of preserved forests and encourage us to take a closer look at the trees that make our environment liveable.
So why not treat yourself and make a positive impact on the environment today?
About Taman Tugu
Taman Tugu site was transferred to Amanah Warisan Negara ("AWAN") (National Heritage Trust) to be managed and protected into perpetuity as a public green space. AWAN is a national public trust founded by Khazanah Nasional Berhad with a longer-term objective to rejuvenate, rehabilitate and operate selected public areas with heritage assets of national significance.
Among its key initiative to preserve Taman Tugu is the "Adopt a Tree" program, which aims to leave a mark for generations as about 4,100 Malaysian indigenous forest trees have been added to the Taman Tugu trails. Individuals or organizations can select and adopt a tree or cluster of trees about 10ft (3m). Participating in the adoption program lets one personalize the tree plaque's message. The same plaque will be used for annual adoption, but the wording "annual adoption" will appear on the plaque.
The donations are used to preserve the reserve forest and ensure visitors to Taman Tugu enjoy well-maintained trails and clean functioning facilities all year round. The operating budget includes the cost of maintaining the trails and trees, safety and security crew, facilities, waste management, space activation, and engagement with underprivileged communities.
